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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Apr 8, 2019

Exclusive Resource: Revenue Expansion Maximizer™ - Strategies For Increasing the Lifetime Value of a Customer Without Adding New Features - http://bit.ly/2Ga57sL

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Imagine this…

Your SaaS company lands a massive account almost right out of the gates.

They start using it.

They have feedback… lots of it… almost too much of it.

Your team takes it as gospel. Jotting it all down – committing on the spot – holding meetings about those new feature requests — making plans to push them forward.

Before you know it, they’re pretty much writing your entire roadmap for you. “All good” you say. They are, after all, your biggest account.

So your dev team moves forward. Codes the hell out of those new feature requests.

6 months later, your SaaS is barely recognizable. A product of a hijacked roadmap that only serves the interests of ONE (of many) customers.

Not only that, but you’re met with the ongoing costs of supporting the code that only benefits a single customer.

A surefire way to burn out your team, alienate  all other users, and sink resources into something that doesn’t serve your growth? Yep.

Avoidable. Definitely.

In this week’s video
, I cover the 5 key ways to collect customer feedback WITHOUT letting them leave their thumbprints all over your product roadmap.

At a high level, here’s what you gotta do to avoid that opening horror story:

1. Early Adopters
2. Customer Advisory Board
3. Vocal Minority
4. Advice. Not feedback
5. Log the Name and Circle Back

It’s tempting to let your biggest customers dictate your roadmap… or worse, your small customers (with the loudest and most persistent voice)…

But your product roadmap is sacred. It’s for you and your team to decide on.

On the plus side, there are SO many ways to make your customers feel seen and heard WITHOUT committing…  and then delighting them later if, and only if, you decide to move forward.

Watch the full episode here to learn exactly how to put this into play.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Resource: Revenue Expansion Maximizer™ - Strategies For Increasing the Lifetime Value of a Customer Without Adding New Features - http://bit.ly/2Ga57sL

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