Info

SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
RSS Feed Subscribe in Apple Podcasts
SaaS Growth Stacking - with Dan Martell
2019
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December


All Episodes
Archives
Now displaying: Page 1
Oct 8, 2018

Exclusive Download: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week - http://bit.ly/2E7ddVb

--

Chances are you’ve already done some work in defining your “customer avatar”.

At the very least, I feel good assuming you don’t think I’m talking about a blue space creature ;-)

But when it comes to defining and dialing in your B2B SaaS avatar…

… the rules are a bit different.

There are specific nuances that you absolutely want to pay attention to before scaling up your marketing. And since most ignore these nuances, this is usually the VERY first things I zero in on with new clients inside SaaS Academy.

Oftentimes, my recommendations feel counterintuitive and flat out painful. But the record-breaking months that stem from a hyper-focused avatar quickly soothes those wounds.

In this week’s video, I cover the 6 aspects of your perfect SaaS avatar that you need to get laser-focused on in order to start targeting your most profitable (and probable) customers.

At a high level, you’ll be defining your avatar based on:

1. Firmographics
2. Demographics
3. Technographics
4. Psychographics
5. Roles
6. Give them a name

Of the six, technographics tend to get the biggest blank stare.

If it’s new to you, don’t worry. I break down exactly what it means and how to leverage it to get a leg up on your competition in this week’s episode.

I’ll also show you a really unique way to use psychographics to accurately predict how likely a prospect is to buy. This tip alone can save you and your sales team dozens of hours on calls that are essentially DOA.

Give it a full watch here, and then let me know in the comments how you plan on optimizing your avatar.

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week - http://bit.ly/2E7ddVb

0 Comments
Adding comments is not available at this time.