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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Nov 12, 2018

Exclusive Resource: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week - http://bit.ly/2RKqR2i

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I have a little secret.

A few years ago when I started coaching growth-minded SaaS founders on how to scale their companies, I created someone named ‘Software Scaling Sam”.

Sam was obsessed with growth, had achieved product/market fit, and was ready to take full ownership and responsibility in scaling beyond 10k MRR.

If you think that Sam sounds quite a bit like you, that’s because Sam is you.

Sam (or Samantha) is the customer avatar I’ve used to create all the content you’re seeing in this video series… as well as my high-level coaching program, SaaS Academy.

It’s what’s allowed me to tightly define and target the founders that would be MOST ready to benefit from my content and coaching.

It’s also just one single aspect of what makes a powerful ideal customer profile.  

In this week’s video, I cover the 6 core aspects you need to take into consideration when building out your most profitable (and probable) customer profile for your SaaS business.

At a high level, the 6 core aspects of your ideal customer profile are:

1. Firmographics
2. Demographic traits
3. Technographic tools
4. Psychographic drivers
5. Roles
6. Name your avatar

While the customer avatar (Software Scaling Sam, Marketing Mary, etc.) tends to get the most attention in marketing circles, I’ve found that identifying and leveraging psychographic drivers is the quickest way to make sure you’re working with customers who are set up to succeed.

I’ve often redefined “SaaS” as “success as a service”.

And with all things being equal, your customer’s ability (and willingness) to succeed through your product will largely come down to their mindset, belief system, and overall psychographic profile.

Taking an hour to more clearly define these aspects will make your marketing and sales process SO much smoother while reducing strain on your customer success team.

Give the full episode a watch here
, and then let me know in the comments ONE new insight you have about your ideal customer — and how you plan to take action around it.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Resource: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week - http://bit.ly/2RKqR2i

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