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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Feb 18, 2019

Exclusive Download: Precision Scorecard™ – Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2trwB6U

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I recently had an unfortunate Growth Session with a SaaS founder who was running his company straight into an iceberg.

… an unforgiving 25% churn rate
… about 3 months cash runway
… total mis-management of capital

Instead of fixing the leaks (churn), he insisted on keeping the sales and marketing engines on full blast.

Essentially a great way to crash into that iceberg even faster. 

While it’s usually great advice to maintain a growth mindset (I’m all about that growth)…

… sometimes you need to take the foot of the accelerator and re-assess things on a foundational level before moving forward.

Doing so can be the difference between getting KO’d and living to fight another day.

In this week’s video, I share the 6 ways to fix a broken SaaS model.

At a high level, here’s the “emergency plan” I would’ve given that founder had he been open to hearing my advice:

1. Baseline metrics
2. Cut expenses
3. Correct churn
4. Nail positioning
5. Perfect pricing
6. Ramp up partner marketing

Only once you get super clear on your actual metrics in step 1, can you begin plugging up the big holes and charting your course correction.

I personally love to see a founder who’s willing to get scrappy in bringing revenue (aka lifeblood) back into the company.

One of the easiest (and most profitable) ways of doing this is to offer a DFY service that’s related to your product. Many founders will resist this as it feels like a defeat and a step backwards (personally and professionally).

Unfortunately, it’s those same founders who’d rather hold their head up as their ships capsize.

At the end of the day… righting the ship can be scary (and takes a lot of unpopular moves)… but there are few things more satisfying than surviving that storm en route to massive success.

(plus makes a cool chapter in your future best selling biography)

If you suspect that your SaaS model may be broken, I encourage you to watch this full episode

…  and then leave me a comment telling me a bit more about your situation and how you plan on navigating your way through it.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale.
 He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: Precision Scorecard™ – Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2trwB6U

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