How To Measure And Increase Your B2B SaaS Sales Velocity

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A Mclaren F1 tops out at about 650 hp.

A “street legal” Camry screams its way to 200.

Both have engines. Both have 4 wheels. Both are technically “cars”.

So what accounts for the difference in velocity?

Simple:

The Mclaren F1 is engineered for speed. While the Camry is happy to just cruise along.

The same can be said about your B2B sales process.

Some software businesses are “engineered” to max out at 10 or 15k MRR…

… while others boast a speed velocity that allows them to scale 10x that – fast.

In this weeks’ video, I talk about the 5 steps that fuel your speed velocity — allowing you to close bigger deals, faster… and engineer record-breaking revenue numbers month after month.

At a high level, here’s how to engineer your way to a higher sales velocity:

1. Measure Sales Velocity
2. Increase Quality of Leads
3. Grow Your Deal Size
4. Decrease Your Sales Cycle
5. Know Your Numbers

Of course, it all starts with measuring your velocity. (Pearson’s law for the win) ;-)

If you don’t know it (no judging)…

…  I give you the quick and dirty formula in the video.

From there, you can start pulling the other 4 “levers” to predictably engineer a faster sales velocity, and blow past your previous MRR record.

Mclaren F1 or a Camry.

Your call ;-)

Watch the video and them drop me a comment letting me know what your sales velocity currently clocks in at, and what steps you plan to implement right away to close bigger deals faster.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

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