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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Jun 11, 2018

Exclusive Download: Rocket Demo Builder™

If nobody’s pushing back on your pricing…

That’s a problem.

You might be thinking:

“But Dan.. isn’t it a good thing that everyone’s saying YES to my price without resistance? Why would I want to rock that boat?”

Simply put:  

Without pushback, you’re leaving profits on the table and making your team complacent.

Two things that you literally can’t afford to be doing in the early days of growing your SaaS company.

If hearing this adds even more anxiety to your pricing decisions, let’s take a deep breath.

I’ve got you covered.

In this week’s video, I break down the 3-Step formula for nailing down the PERFECT pricing level that maximizes your profits, keeps customers happy, and creates a forcing function for you and your team to focus on creating massive value.

At a high level, here are the 3 steps:
  1. 10x value
  2. 5% more
  3. 20% pushback

The 3 steps all build on top of each other to produce the coveted 10-5-20 rule.

But if there’s ONE thing you pull from this week’s video to start adding immediate profits, it’s this:

For the next 10 customers you talk to, raise the price of your software by 5%.

And then please… whatever you do… play it cool when they say “yes”.

Don’t kill the vibe by acting surprised ;)

The key here is to test the upper limit that your market’s willing to pay for your solution. And then keep testing until you find that line of resistance.

Might make you sweaty palmed at first. But do what you can to stick it out.

You owe it to your team, your product, and your bottom line.

Give the full video a watch and then let me know how your next prospect responds to that 5% increase.

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter

+ Instagram (behind the scenes): http://instagram.com/danmartell
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