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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Aug 20, 2018
 
Exclusive Download: Churn Buster Cheat Sheet™ – Stop The Bleeding & Scale Your Marketing With Confidence
 
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“Facebook ads don’t work for B2B SaaS”

Raise your hand if you’ve heard that one before (or have been the one to say it).

I hear some spin on that one multiple times per week.

Usually from a jaded SaaS founder who went “all in” with Facebook only to burn through their Amex card with nothing but a stack of air miles to show for it.

There’s a reason that Facebook is such a polarizing channel in the SaaS world.

Do it right, and Zuck & co will help you scale with a steady flow of well-targeted leads.

Do it wrong, and you’ll do nothing but stuff bills into Zuckerberg’s back pocket.

The good news is, it doesn’t come down to blind luck.

And if you execute the 5 strategies in this week’s video, you’ll be well to slashing your marketing costs and winning the facebook game.

At a high level, here’s how we’re going to make Facebook ads work for you:

  1. Define Target
  2. Brand Awareness Campaign
  3. Retarget Specific Pages
  4. Emails
  5. Best Customers

Those last four strategies are all designed to dial in your targeting, reduce ad cost, and serve the right type of ad to the right audience at the right time (aka the holy grail of advertising)…

… but it all starts with defining your target.

If you’re not being specific enough with who you want to reach, you won’t find traction on anychannel (Facebook is no exception).

But as long as you’re clear in WHO you serve, Facebook (and its 70,000+ data points) are just begging to introduce you to those you’re the most ready to help.

Give it a watch here, and if you have any facebook advertising tips that have worked for you, I’d love it if you can share it in the comments.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

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