Info

SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
RSS Feed Subscribe in Apple Podcasts
SaaS Growth Stacking - with Dan Martell
2019
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December


All Episodes
Archives
Now displaying: Page 1
Oct 23, 2017

Have you ever cold emailed the CEO of a public company?

When I was 18 I sent out 20.

I knew I needed advice to build my company, and figured they might have the answer…

… so I found the list of top tech CEO’s at the time, and sent them an email with a simple question:

Everyone argues that it’s who you know (network), what you know (education) and perseverance (not giving up) that are required to be successful.

If you had to pick just one of these three, which would it be?

That was it, very little context, super specific with an ask…

My favourite response was from Mark Cuban (this was 15 years before he ever invested in my company, and to this day I don’t think I’ve told him this :).

Choosing all 3 when everyone else is picking 1.

Pure Cuban.

Sending outbound emails to potential customers that could be facing challenges you can help them with is a POWERFUL strategy.

IF you do it right.

Most mess this up because they don’t personalize it, they send out thousands of broad and non-targeted messages and they don’t come from a place of service.

Now when I was 18, I didn’t know the 4 pieces of a great outbound email, but in this week’s video I’ll share with you how to craft your message that gets a positive response every time.

To generate customers, high responding cold emails need to have these 4 parts to work properly.

If you forget one, they’ll fall flat…

  1. Research: Open with a personalized sentence. Show you’ve done your research.
  2. Reference: To similar customer, situation or experience you have.
  3. Reward: You have to give, to get. Provide value.
  4. Request: Have an ask. Quick call. Meeting in town. Reply with answer.

Also, it’s important to write it like you would to a friend.

Short, simple and not needy.

One of the biggest reasons cold emails don’t perform is because they look like a sales email within the first 2 seconds.

The easiest way to fix this is to reframe things in your mind as “I want to serve this person, but first I need to know if we’re a fit, so it’s not about selling, but instead digging deeper to assess if we’re a fit or not.”

Don’t sell. Serve.

If you reframe all your cold outbound emails using this approach it will come off as natural, helpful and super generous.

Now, before you hit send, check your local email laws as every country has their own restrictions.

But don’t let that stop you.

Anyone can email another person asking to be of service…. The key is to nail the email structure to get a response.

Hope this serves.

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter

+ Join me on FB: http://FB.com/DanMartell
+ Connect w/ me live: http://periscope.tv/danmartell
+ Tweet me: http://twitter.com/danmartell
+ Instagram awesomeness: http://instagram.com/danmartell

0 Comments
Adding comments is not available at this time.