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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Jul 17, 2017

If I grabbed 100 people, and asked them how many needed to buy a pair of jeans – only 3 would raise their hands…

… but 7% would be “In Market” (the 2nd stage of the Audience Triangle) and will be buying soon.

What about the other 90%?

How do you speak to them?

That’s what I cover in this week’s video where I define the 5 stages and the different “buying intents” of each.

If you do this right, you can create marketing content that will take care of the market until they’re ready to buy.

Here’s how it works.

I believe marketing is crafting a message and inserting it into a market that wants to hear from you.

The way you do that AND attract 90% of the potential market is to create content that’s valuable to them.

It plays a double role…

1) It should repel those who aren’t interested in buying EVER (saves you from the tire kickers).

2) It will educate them over time about your business and get them excited to buy from you when the need arises.

Think about it this way… great content marketing focuses on either their aspirations, or desperations.

It either teaches them how to avoid a pain, or achieve a gain.

But for now, let’s focus on a pain they’re having that you can solve – or better yet…

Leave a comment and let me know what are the 5 biggest pains you solve for your customer?

If you’re struggling to list them, drop me a short description of your services, and I’ll help you expand on them.

Can’t wait to read.

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
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