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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Jul 3, 2017

Have you ever heard of the Kano Model?

I hadn’t either… until my buddy Merv told me about it.

Here’s a diagram that gives you a visual:

If you think that looks complicated, you’re not alone.

It took a bit of marinating for my brain to fully “get” how much value this model has to offer.

But let me tell you…

It was SO worth it.

What I learned was simple… there are really only three ways to deliver value to your customers based on their needs…

… and from those there are only two ways to improve it.

If you do those right, you get GROWTH!

Simple? It can be.

That’s what I go over in this video to help you build a simple model of how to deliver on what your customers want most.

Here’s my simplified explanation:

  1. You need to focus on your customer’s needs… they come in 3 ways.
  2. They’re either Expected, Expressed or it Excites them.
  3. Those drive you to either a) Improve, or b) Innovate your service.

If you follow that process and categorize your strategies and filter through that model, you’ll experience growth.

Business at its core is stating and delivering on a promise you make to your customers.

Understanding what promise to make is where the Kano Model comes into play.

Leave me a comment on which NEED you think you need to spend more time on.

Can’t wait to read your answers!

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
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