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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Nov 20, 2017

Facebook looks at daily active users.

Airbnb.com uses bookings.

At Clarity – my previous company – we obsessed over completed calls.

These are called North Star Metrics.

It’s a clear metric that your growth team focuses on to move the needle.

The key is that it captures the value created for your customers, and allows everyone on the team – and really the company – to drive this forward.

But how do you come up with the right ideas to move this number?

How do you prioritize the right metric to get your growth engine revving?

That’s what I teach you in this week’s video.

It comes down to a simple 4 part process that I was taught from one of my mentors Sean Ellis.

Once you’ve defined a solid North Star Metric (NSM), then you need to come up with actionable ideas and strategies that are going to move that number higher.

Here’s how.

  1. Ideation around ideas that are either research, or optimizations
  2. Prioritize using ICE: Impact, Confidence, Easy
  3. Test using Dev Sprints
  4. Report adding to a Knowledge Base

I go much DEEPER into this process in this week’s video

… as well as some common challenges that my SaaS Academy clients constantly run into.

(confusing product with growth is a BIG one that absolutely destroys momentum)

If after watching you have any questions about how to define your North Star Metric or the best way to structure your teams to move them forward, leave a comment below the video and I’ll respond there.

Here’s to your growth!

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter

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