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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Oct 26, 2020

Exclusive Resource:  Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - https://bit.ly/3jm3PMv 



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When I was 29 years old, I was
pitching to investors for funding



I’d breezed through my pitch deck, million-dollar smile on my face despite my shaky nerves when they asked:



What’s your CAC?



‘Yeeeah! I got this’, I thought to myself.



CAC stands for ‘Customer Acquisition Cost’ and I had done the math. Smugly, I dropped an impressive number.



The investor’s eye’s lit up.



“Really? Wow!... But is that your
Fully Loaded CAC?”



The room went so quiet you would hear a pin drop.



My jaw hung open, and I still cringe when I think of the dumbfounded deer-in-the-headlights look on my face.



All I could think was, "What the heck does fully loaded mean?”



I made a fool of myself that day.



Today I’m going to show you how to calculate your Customer Acquisition Cost -
fully loaded - in just 3 easy steps so you never look like a fool in front of anyone.



If you want to make investors drool over a stake in your company, then you’ve got to know your numbers.



See, investors want to avoid risk at ALL costs.



They’ll pass on a promising business if the founder doesn’t
know the right numbers



Numbers don’t lie, and neither does your fully loaded CAC.



This is a quick dose of metrics-math.
Check out the video here and don’t forget to subscribe to my YouTube channel while you’re there.


--


Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.


+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell



Exclusive Resource:
Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - https://bit.ly/3jm3PMv 

 

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