Info

Growth Stacking Show with Dan Martell

Dan Martell is a Canadian serial entrepreneur and angel investor. Subscribe now and learn his best strategies to build and scale successful products and businesses. Now hit that button and start the show. It's FREE.
RSS Feed Subscribe in Apple Podcasts
Growth Stacking Show with Dan Martell
2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December


All Episodes
Archives
Now displaying: Page 1
Jul 31, 2017

If you want a good laugh, watch this week’s video.

There may be some singing / rapping in it (if you want to call it that).

What’s important though, are the lyrics.

“Nurture – nurture – nurture that lead!”

Even more important…

… how many leads are you generating per month?

If that number is 0, or not growing, then the business isn’t growing.

Period.

The best way to capture a visitor who’s on your site is to offer them valuable content…

… many people call these Lead Magnets.

If you’re doing it right, a great lead magnet will attract your best potential customers,  and entice them enough to exchange their email address.

Over the years I’ve created 100’s of lead magnets, but I always use this framework to evaluate my ideas to make sure they work.

When it comes to creating lead magnets that convert, you need to consider the following:

  1. What’s your focus?
  2. Are you helping them overcome a discomfort, or achieve an aspirational result?
  3. Does this solution meet an urgent need? or is it simply interesting?
  4. Are you targeting a general problem? Or making it hyper-specific and targeted to your most qualified customers??

In this video, I dive into all 4 of those questions and provide a simple framework that you can use to evaluate your lead magnet ideas and pick the one most likely to convert your ideal customer.

If you’ve got an idea for one right now, post a comment with your business / industry and the lead magnet idea.

I’ll reply with my thoughts!

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter

+ Join me on FB: http://FB.com/DanMartell
+ Connect w/ me live: http://periscope.tv/danmartell
+ Tweet me: http://twitter.com/danmartell
+ Instagram awesomeness: http://instagram.com/danmartell

0 Comments
Adding comments is not available at this time.