DOWNLOAD: Revenue Expansion Maximizer -http://bit.ly/2qjJfTM
A SaaS Academy client recently asked me what SINGLE metric I would look at if I had to bet on the future success of a software company.
It all comes down to this…
Net negative churn.
Simply put, if your expansion revenue is growing faster than your contraction revenue (from downgrades and cancellations)…
… your momentum pretty much becomes unstoppable.
This week’s video goes deep into the 5 key areas that put you on a collision course with this “holy grail” of SaaS growth.
(Hint: having a $7 unlimited pricing level isn’t how to get there.)
As you may have guessed… it all starts with reducing churn.
Can’t expand your relationship with customers who jump ship ;-)
But once you get your churn fixed… there’s a sweet science to increasing LTV’s while bringing MORE value to your customers.
Here’s a high level rundown:
Watch this video and then leave us a comment sharing any strategies and tactics you’ve personally used to expand LTV.
--
Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.
Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter
+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell