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The Martell Method w/ Dan Martell

Feeling stuck in your business or on the edge of explosive growth but don’t know how to break through? Join Dan Martell as he shares the methods he used to transform his life and business from rehab at 17 to building a $100M empire, becoming a bestselling author and a world-class executive coach. In each episode, Dan dives into the mindset shifts, health strategies, and business tactics that’ll get you to your goals without burning out. And he covers it all through storytelling, raw vulnerability, and simple frameworks that you can apply immediately. Subscribe to transform your challenges into opportunities and become the best version of yourself. Get Dan’s Book (Buy Back Your Time): https://bit.ly/3pCTG78 Subscribe to The Newsletter: https://bit.ly/3W2tjp2 A 5 minute weekly email to upgrade your identity, get in the best shape of your life, and build a business you don't grow to hate. IG: https://instagram.com/danmartell X: https://x.com/danmartell
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The Martell Method w/ Dan Martell
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Jan 14, 2019

Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2CiZqqq

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Can we talk about your MRR for a sec?

If you’re like most founders I coach inside SaaS Academy, chances are you:

1. Obsess about growing it
2. Overcomplicate how to do it

Truth is, if you’re experiencing a plateau in your MRR, it probably has much less to do with your company’s growth potential, and everything to do with how you’re over-complicating the process of tapping into it.

In this week’s episode, I cover the 6 things you can do TODAY to increase your MRR and set yourself up to toast to a record-breaking ARR in 2019.

At a high level, here are the 6 things I absolutely want you to start considering:

1. Raise your prices
2. Ditch the free plan
3. Unbundle features
4. Remove unlimited features
5. Move up market
6. Maximize upselling

Now before you start eye-rolling at me through the screen, I really want you to consider the potential impact of raising your prices.

I recently had a client who was charging a cringe-worthy $6/mo for a software that his clients were literally running their business off of.

Meaning, the price to value match was severely skewed against him.

If he bumped that up to a VERY reasonable $25/mo, sure there’s a chance that he’d lose about 10-15% of his clients…

But the net effect would literally be game-changing for him and his company.

If you do nothing else, I’d love for you to take a look at your lowest price tier and just imagine what it would look like if you 2x, or even 5x’d it?

What % of customers could you afford to lose while STILL doubling your MRR?

The quick table-napkin math could literally be the tipping point for your software company this year.

Once you’re done, watch the full episode here, and then drop me a comment letting me know ONE thing you plan to implement this year to increase your MRR.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2CiZqqq

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