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Now displaying: Page 1
May 14, 2018

Exclusive Download: Trial Conversion Campaign

25%.

That’s the magic number you gotta obsess over.

At least when it comes to your trial to paid conversions.

If you’ve yet to have a virtual drink clink with your team for hitting that benchmark…

Then it’s hands down your biggest (and most urgent) opportunity for growth.

In this week’s video I break down the 5 steps needed to achieve that *magic number* by this time next quarter.

At a high level, here’s how to achieve trial-to-conversion nirvana:

  1. Get them situated
  2. Highlight the money moves
  3. Show them what’s possible
  4. Teach and support them
  5. Create a trial feedback loop

Most B2B SaaS companies do a pretty good job at nailing number 1.

Number 2 is where people get stuck.

Number 3 is where people get lazy.

And number 5 is where people put on the blinders and get scared.

The biggest mistake you can make is to put too big a focus on traffic (via partners, ads, content, etc.) before you have your trial-to-conversions dialed in.

If you do, it’s like trying to fill a leaky bucket.

Great way to burn cash and piss off your strategic partners in the process.

Instead, focus on these 5 key steps to soar past the 25% benchmark, and then enjoy the freedom of pouring more leads into a system proven to convert.

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
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