What if you could get on a stage in front of an audience filled with your perfect customers and tell them about your software?
That’s what webinars are like.
In 2010 my buddy Lewis Howes stopped by our office in San Francisco preaching them as a sales tool, and that’s when I first got introduced to the power of leverage.
You get the opportunity to attract, teach and present an offer for your solution that will solve their problem…
And if you do it right, you can get them to pre-pay for years up-front in advance to help you fund future marketing initiatives to scale your startup.
That’s the promise I’m making in this week’s video.
Now, before you think I’m over hyping it… just think about it.
Have you heard of Salesforce.com? Hubspot.com? Kissmetrics.com?
All have used webinars in a HUGE way to grow sales…
… and now it’s your turn.
Now, when I ran my first webinar it tanked.
I taught some stuff, made an offer, then thanked everyone for showing up and that was that.
Honestly, it turned me off of webinars for a bit.
Until I made a decision to learn from the best.
It wasn’t till a few years later that I gave it another shot, but this time I had done my homework.
I invested in the top programs to learn the format and structure and then I tweaked things to apply it to selling software.
And that’s when I came up with my Winning Webinars™ framework that’s helped hundreds of software entrepreneurs sell 10’s of millions of dollars in product.
So be sure to watch my video to learn the 5 steps + the structure of a great offer so that you can add value to your community and get a bunch of new customers!
Leave a comment with any questions about your specific situation and how I might be able to help you brainstorm your webinar idea.
Keep up the hustle!
Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.
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