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Dan Martell is a Canadian serial entrepreneur and angel investor. Subscribe now and learn his best strategies to build and scale successful products and businesses. Now hit that button and start the show. It's FREE.
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May 15, 2017

Can you explain your business to someone who’s outside your industry?

That’s been the benefit of having a father who has no clue what I’ve done for most of my career :).

It’s also helped me learn how to explain my company’s benefits to a new customer.

One way to do that in a scalable way is to use live chat on your business site.

A few months ago I was in the middle a of a big sales project and I had chat setup on the page.

After a few days, I finally decided to dive into the trenches.

The experience blew my mind.

Helping leads become buyers became addictively satisfying.

I could watch in real time as the prospects I was chatting with, would gain the courage and reassurance to finally hit “buy”.

Here’s what happened next, and the 7 strategies that I’ve taught others who use live chat for sales on their website.

The big ideas can be summarized in this list:

  • How to intro
  • Response times
  • Focus on result
  • Simplify benefits
  • Easy to buy
  • Linkability
  • Speed keys

If you’re asking me what tools you should use, I’m going to recommend Intercom.

Why?

I’m an investor :)…

… but for real, it’s beautiful.

I’d also encourage you to install TextExpander to speed up your chats.

So, are you going to give it a try?

If so, leave a comment with your experience after your first chat!

I would love to hear more, and I might even scoot over to your site to say hello

Have an amazing day!

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

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