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The Martell Method w/ Dan Martell

Feeling stuck in your business or on the edge of explosive growth but don’t know how to break through? Join Dan Martell as he shares the methods he used to transform his life and business from rehab at 17 to building a $100M empire, becoming a bestselling author and a world-class executive coach. In each episode, Dan dives into the mindset shifts, health strategies, and business tactics that’ll get you to your goals without burning out. And he covers it all through storytelling, raw vulnerability, and simple frameworks that you can apply immediately. Subscribe to transform your challenges into opportunities and become the best version of yourself. Get Dan’s Book (Buy Back Your Time): https://bit.ly/3pCTG78 Subscribe to The Newsletter: https://bit.ly/3W2tjp2 A 5 minute weekly email to upgrade your identity, get in the best shape of your life, and build a business you don't grow to hate. IG: https://instagram.com/danmartell X: https://x.com/danmartell
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Aug 14, 2017

The other day I had an old highschool friend invite me to a private facebook group for their network marketing product.

When I scanned the posts in the group, they were ALL promotional and salesy.

Nothing added value to their customers lives.

It was all about them.

Unfriend.

I have a real problem with any company that doesn’t think of helping their customers BEFORE they ask for a sale.

It just seems backwards.

But how do you do that?

By offering visitors highly valuable content that helps solve a problem in exchange for their email, typically called a Lead Magnet.

Where most people get this wrong is they think they need to give something HUGE… like a 75 page e-book / report, or a free multi-series video training program…

… but the the truth is, the best performing lead magnets follow the 5-10 Principle.

In this week’s video I also share a simple strategy using S.A.G.E, created by my friend Taki Moore.

Over the years I’ve been involved in creating hundreds of pieces of content that we offer in exchange for a customer’s email.

This is especially important if you have a software product, and the only thing on your site is a signup button.

Add some content to capture your potential buyer’s email even if they’re not ready to sign up at that moment.

That way you can keep in contact, add value, and prime them to become buyers in the near future.

Here are the stats: 67% of the people visiting your site won’t buy today but they could in the future.

Create a great Lead Magnet to start the relationship.

So, what are you going to create?

Leave a comment describing the specific piece of content you’re going to create to serve your customer.

Don’t be a full time promoter.

Share the knowledge, build the relationships and continue adding value.

See you in the comments.

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
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