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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Now displaying: October, 2018
Oct 29, 2018

WATCH: The Integrated Life - Can entrepreneurship and family really co-exist? I believe it can: https://youtu.be/QQmR9eXbtBM

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Six years ago, Renée and I were living in San Francisco.

I had just closed a round of funding for Clarity.fm while Renée had just co-founded a new marketing agency of her own.

Things were crazy. But they were about to get crazier ;-)

Turns out Renée was pregnant with our first son, Max… and it took a whole 3-months after Max was born for Noah to sneak into the picture.

Add it all up and our two boys are just 11-months apart.

Talk about a massive life change.

But through all the massive shifts, the ONE thing that became most important to me was to make sure, that even from such young ages, our kids would be primed for a life of continued growth.

This obsession led to a deep dive into all the latest research and findings from mindset specialists, performance coaches, sports psychologists, and parenting experts.

After six years of implementing, testing, and iterating within our own family, here are the five biggest keys we’ve discovered to raising growth-minded children.

While not a definitive ‘be all and end all”… the following five practices have proven to be tremendously powerful (and rewarding) in helping my boys grow up with a growth mindset:

1. Meditate
2. Teach a growth mindset
3. Encourage the effort
4. Recognize the journey
5. Make the words matter

One of the simplest but most powerful secrets for cultivating and sustaining a growth mindset is the art of recognizing the journey.

Credit goes to my good friend, performance coach, (and father of three,) Todd Herman.

Intense challenges and frequent setbacks are essentially a prerequisite for growth, and one of the best ways to build resilience and motivation is to frequently remind your kids to look back and appreciate how much ground they’ve already covered.

This is true whether they’re learning how to ride a bike for the first time — or building their first startup in your basement ;-)

One of the coolest “side effects” of implementing these practices with your kids, is that they have a residual effect on your own growth mindset.

Few things are more rewarding in life than growing alongside your family.

Watch the full episode to learn the four other practices that have become a core part of our day-to-day family life … and then leave a comment letting me know which ones you plan to integrate with your own kids.


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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

WATCH: The Integrated Life - Can entrepreneurship and family really co-exist? I believe it can: https://youtu.be/QQmR9eXbtBM

Oct 22, 2018

Exclusive Download: The Weekly Sync™ Format - Run Your Weekly Team Meetings Following This Structure Easy, Fast & Productive  - http://bit.ly/2yV6PKV

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I’ve nerded out to over 1,000 business books.

Of course, there’s the *obvious* classics like TractionScaling Up, and Good to Great.

But there’s also this little-known, underground classic that I REFUSE to let any of my private coaching clients do without.

It’s so *under the radar* that at last count, it had a whopping total of 9 Amazon reviews (all of them 5 stars by the way…)

It’s called Extreme Revenue Growth by Victor Chang, and it’s pretty much required reading for any SaaS founder truly serious about their company’s growth.

If there’s one book you want to obsess over this month, I recommend this one takes up the prime real estate on your night table.

But for now, I wanted to share the 5 key components that can make the quickest impact on your company.

At a high level, the 5 key components of extreme revenue growth are:

1. Target a customer who’s aware of their problem
2. Promise your company makes
3. Distribution channels
4. Product that fulfills a promise
5. Sustainable competitive advantage

If you want to save yourself from years of unnecessary struggle, I suggest paying particular attention to #4.

You can have the best marketing in the world,  make the most attractive promises, and have the widest distribution channels and affiliate partners in the industry…

But if your product isn’t delivering on the big promise… you’re essentially digging your own digital grave.

But when done right, you’ll leverage what I call “viral word of mouth” or VWOM… which not only delights your customer base but creates an army of evangelists that create an amplification effect for your product.

If you don’t yet have “VWOM” working for you, you’ll want to pay special attention to how to create it.

It’s one of the single biggest factors in extreme growth — and what has allowed startups like BioTrust out of Austin to grow to over 100M+ in revenue in under 4 years.

Give the full episode a watch here and let me know in the comments which component of extreme revenue growth you’ll be focusing on in the coming weeks.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: The Weekly Sync™ Format - Run Your Weekly Team Meetings Following This Structure Easy, Fast & Productive  - http://bit.ly/2yV6PKV

Oct 15, 2018

Exclusive Download: Precision Scorecard™ – Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2CK2azt
 
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Tell them what to do.

Check that’s been done.

Tell them what to do next.

Leadership 101 right there. A fine recipe if you want to run a mediocre company with eight or  ten B level players that constantly tap into your managerial bandwidth and cripple your capacity to achieve accelerated growth.

An outdated paradigm for any SaaS founder with more ambitious plans to scale.

For that SaaS founder, I offer a major upgrade from the “transactional leadership” approach.

One built on the ethos of empowering your team members to claim ownership over a shared vision, and remain in a ruthless, autonomous pursuit of its achievement.

The latter is called “transformational leadership” and I go into what it means and how to adopt its core principles in this week’s episode.

Upgrading to a transformational leadership model is a process I encourage EVERY founder in SaaS Academy to commit to.

While the shift requires some extra initial resources on your end (time, energy), if you commit to it, you’ll be at the helm of a more committed, self-directed, empowered, and fiercely loyal team in 6-8 months from now.

Well worth it :)

Here are the high-level steps to get you started:

1. Don’t tell them them what to do — instead, talk about outcomes you want to achieve.
2. Constantly track, measure, and report progress
3. Coach them to success

The third point will require the most discipline from you.

There will be times when it’ll feel easier to just “tell them what to do”… but by coaching them towards finding their own solutions, you’re in turn, coaching a more empowered, creative and resourceful team member — which in the long run, is a MUCH more valuable asset than someone who can simply take directions.

Watch the full episode for the deep dive, and then comment below letting me know ONE thing you plan on doing to adopt a more transformational leadership model.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: Precision Scorecard™ – Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2CK2azt

Oct 8, 2018

Exclusive Download: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week - http://bit.ly/2E7ddVb

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Chances are you’ve already done some work in defining your “customer avatar”.

At the very least, I feel good assuming you don’t think I’m talking about a blue space creature ;-)

But when it comes to defining and dialing in your B2B SaaS avatar…

… the rules are a bit different.

There are specific nuances that you absolutely want to pay attention to before scaling up your marketing. And since most ignore these nuances, this is usually the VERY first things I zero in on with new clients inside SaaS Academy.

Oftentimes, my recommendations feel counterintuitive and flat out painful. But the record-breaking months that stem from a hyper-focused avatar quickly soothes those wounds.

In this week’s video, I cover the 6 aspects of your perfect SaaS avatar that you need to get laser-focused on in order to start targeting your most profitable (and probable) customers.

At a high level, you’ll be defining your avatar based on:

1. Firmographics
2. Demographics
3. Technographics
4. Psychographics
5. Roles
6. Give them a name

Of the six, technographics tend to get the biggest blank stare.

If it’s new to you, don’t worry. I break down exactly what it means and how to leverage it to get a leg up on your competition in this week’s episode.

I’ll also show you a really unique way to use psychographics to accurately predict how likely a prospect is to buy. This tip alone can save you and your sales team dozens of hours on calls that are essentially DOA.

Give it a full watch here, and then let me know in the comments how you plan on optimizing your avatar.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week - http://bit.ly/2E7ddVb

Oct 1, 2018

Exclusive Download: Weekly Sync™ – Run Your Weekly Team Meetings Following This Structure Easy, Fast & Productive – http://bit.ly/2RdA8At

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We’ve all suffered through it.

The end-of-year Zoom call where the fearless founder, likely fueled by a few craft beers, starts riffing off bold projections for the upcoming year.

“We’re gonna crush it”  

“We’re gonna change the game”

“2x… 5x… 10x”

You get the idea ;-)

I’m all for setting ambitious goals, and have crazy amounts of respect for any founder audacious enough to pursue them.

But ONLY if they’re backed by a robust forecasting and tracking/reporting system that helps bridge those “BHAG’s” into reality.

Without that, you’re blowing hot air and essentially giving your team an unrealistic (and unwinnable) game.

In this week’s episode, I cover the 7 aspects of a powerful forecasting system that helps you ground ambitious goals into the day-to-day reality of your startup… while keeping your team excited and motivated to hit them.

At a high level, your forecasting system will be made up of the following:  

1. Historical Data
2. Resources
3. Work Backwards
4. Set Targets
5. Review Monthly
6. Iterate Quarterly
7. Don’t Teach Your Team to Lose

The final point is arguably the biggest difference between companies that win and those that fizzle out. Any founder can step in front of a team and declare plans to “take over the world”.

But massive goals WITHOUT the proper forecasting system are a recipe for disaster.

Reckless enthusiasm will only take you and your team so far.

At some point, those missed projections will breed a losing culture and a collective eye-roll with every new initiative you dare set.

By all means, go big. But stay real.

And implement the forecasting system in this episode to coach a winning culture that actually follows through on their plans for world domination ;-)

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: Weekly Sync™ – Run Your Weekly Team Meetings Following This Structure Easy, Fast & Productive – http://bit.ly/2RdA8At

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