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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Jul 16, 2018

Exclusive Download: Revenue Expansion Maximizer™

Watch:
How To Evaluate The Right Pricing Model For Your Software Startup 
Value Based Pricing: How To Use a Pricing Axis To Grow Your SaaS Company's Revenue 

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When I was 25 and building my first company, Spheric, I closed an enterprise level deal with Procter & Gamble.

Not only was it an “arrival point” for my company…

But in the negotiations, I actually got P&G to fund an entire slate of new integrations and features, while we retained the IP.

Pretty cool, right?

Thing is, none of that would’ve been possible had I made the mistake that most founders make…

Sharing pricing on their website.

In this week’s video, I dive into the 5 reasons why you’ll want to consider hiding your pricing … and how you can leverage that position to close bigger deals while having the flexibility to serve your customers in a more impactful way.

At a high level, here are the 5 reasons you’ll want to hide your pricing:

  1. Complex Deals
  2. Discounting Difficulties
  3. Big Different Than Small
  4. Enterprises Just Want to Buy
  5. Could Make You Look Cheap

At the end of the day, If it’s your goal to serve Fortune 500 companies and high-level enterprises, you NEED to retain the ability to structure deals appropriately.

Showing your pricing not only destroys all leverage right off the bat…

… but it can actually kill your credibility by making you look like a cheap, consumer-level solution.

Even worse… a potential game-changing client may sign up for a free trial (or lower tier) without you even having a chance to craft a better package and close a bigger deal.

Give this episode a quick watch, and then let me in the comments if you’re coming up against resistance to hiding your pricing.

I’ll reply back with my thoughts :)

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

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