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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Dec 24, 2018

Exclusive Download: Fundraising Like a Pro - The 3 phases of fundraising - 7 week process for starting & closing your round - http://bit.ly/2Ae0rQl

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We’ve all seen it.

The over-enthusiastic startup founder who hands out equity with the same discretion as a pre-teen using their parent’s credit card to buy front-row Bieber tickets.



*sigh*

And I totally get it.

In the early phases of your startup (especially the idea stage) you might not have the cash on hand to cover the major expenses related to developing your MVP.

Even then, there’s an art and science to extracting the highest amount of value for your equity, without selling your vendors short or setting yourself up for a legal nightmare down the road.

In this week’s video, I cover the 4 steps to setting up win-win equity deals that allow you to get big projects done without giving away too much of your company in the process.

At a high level, here are the steps you want to take to guarantee a fair deal for both sides:

1. Set a valuation
2. Quantify the work
3. Give a bump
4. Allocate the equity

The second step is often the most ignored.

Before you even consider handing out equity, you should be asking your vendors for the actual cost of the services they’re gonna be providing.

Meaning, if they were to draft a proposal and you were to write them a check, what would that look like?

Without that information on hand, you’re essentially flying blind, giving up leverage, and narrowing your options.

Give the full episode a watch here
, and then let me know in the comments if you’ve ever exchanged equity for services, as well as any hard-earned lessons you learned along the way.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: Fundraising Like a Pro - The 3 phases of fundraising - 7 week process for starting & closing your round - http://bit.ly/2Ae0rQl

 

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