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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Apr 16, 2018

Exclusive Download: Churn Buster Checklist

I was recently working with a SaaS Academy client who had a serious churn problem.

So serious that he was letting 18% of his accounts disappear without a fight.

Couple that with skyhigh acquisition costs and flatlining expansion revenue… and let’s just say that this company was playing with some serious fire.

“Scale” wasn’t a word you could use with a straight face.

Make no mistake…

This was a survival game.

In this week’s video I breakdown the 5 key initiatives we took to get this company off of life support, shrink churn down to 4%, and achieve net negative churn – aka the holy grail of any SaaS company with serious plans to scale.

At a high level, here’s what it takes to activate your customers and keep’em around for the long haul:

  1. Build an onramp
  2. Create a support network
  3. Project a future
  4. Monitor for lows
  5. Flip the cancellation

That last step tends to get a lot of pushback from my coaching clients… until they implement it and see how powerful it is for keeping customers in the fold and turning potential ship jumpers into raving flag bearers.

Short story:

It involves NOT letting a customer cancel through a single click on your website…

But bringing the cancellation to a call where you can dive deeper into the reasons, see where your product failed to deliver, and in more cases than not, win back the account by vowing to fix things fast.

At the very least, you’ll get the rich feedback that in the long term is worth 100x more than the account you lost.

Watch the full episode to get the complete list of “activators”, and then drop a comment letting us know what you’ve implemented in your own biz to activate users and keep them around for the long haul.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter

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