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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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SaaS Growth Stacking - with Dan Martell
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Dec 3, 2018

Exclusive Download: The Rocket Demo Builder™ - Never give a boring software demo again and close up to TWICE as many deals by this time next week - http://bit.ly/2rkvTYk

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Not all leads are created equal.

Even if you’ve dialed in your ideal customer profile and built out your distribution channels to only attract the perfect prospect…

…you’re still gonna have to implement systems and filters to separate your buyers from your tire kickers.

This is especially true in the scaling phase where spending too much time with non-buyers will tax your sales team, inspire bad decisions with “false negatives”, and create a whole slew of crushing inefficiencies.

After taking well north of 1,000 sales calls (and closing millions of dollars in software deals)… I’ve refined the process for sorting the true buyers from the tire kickers.

Best of all, most of these lead qualification mechanisms can be done via automated processes that don’t pull on your team’s already overstretched bandwidth.

I cover my 6 best qualification systems in this week’s video.

As a quick summary, the 6 lead qualification filters come down to:

1. Funnel filter
2. Behavior
3. Challenges
4. Role
5. Authority
6. Product fit

The first one is my favorite as it’s the most hands off.

By asking the right questions upfront on your opt-in forms (webinars, lead magnets, free trials, etc.)…

… you can quickly and easily gauge who’s worth jumping on a call with — and who will just drain your time and energy.

aka: the zoom call from hell

Simple litmus-test questions like employee count, revenue, industry size, and role will go a long way in filtering out unqualified prospects before they ascend into the lesser-automated (and leveraged) phases of your customer acquisition process.

But to get a complete picture of all six lead qualification systems, make sure to watch the full episode, and then leave a comment letting me know which you plan to implement right away to get better leads on the line.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: The Rocket Demo Builder™ - Never give a boring software demo again and close up to TWICE as many deals by this time next week - http://bit.ly/2rkvTYk

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