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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Feb 6, 2017

Yesterday I was talking with a founder who’s got a ~$6M a year business that has been flat for the past 4 years.

It’s funny because 5 years ago they jumped from $3M to $5.5M, but since then they’ve gone sideways and have been struggling to figure out what to do next.

This is what I told him...

Your business should be growing in 3 cycles...

... and knowing where you’re at now, can cause you to hold back when you should be leaning in and pushing.

It’s probably what happened when he almost doubled in a single 12 month period.

My guess is that he focused on the first phase that year, then didn’t do the second, and that caused him to get gun shy.

More on that in a bit...

… but first, I shot this video to help you understand the 3 cycles and what specific steps you need to take to powerfully (and predictably) ascend from one to the next.

If you want to take action and jump in with two feet, here are the cycles:

1. Going after sales - focusing on top line revenue
2. Building cost controls - improving your gross profit
3. Improving market reach - getting your message into the market

You just keep cycling through each one and if you're smart, you’ll be using quarterly themes so you can get the whole company behind it!

The friend I mentioned above decided he needed to push hard on sales, build a team and ensure they were well managed.

It’s funny how understanding the “big picture” and the context for where you’re at can light a fire under your butt to improve!

Clarity IS power.

Be sure to leave me a comment letting me know what phase you need to spend some time on. Maybe your cashflow is hurting, so cost-controls need to be implemented? Let me know.

Keep up the good fight!

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

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