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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Jul 31, 2017

If you want a good laugh, watch this week’s video.

There may be some singing / rapping in it (if you want to call it that).

What’s important though, are the lyrics.

“Nurture – nurture – nurture that lead!”

Even more important…

… how many leads are you generating per month?

If that number is 0, or not growing, then the business isn’t growing.

Period.

The best way to capture a visitor who’s on your site is to offer them valuable content…

… many people call these Lead Magnets.

If you’re doing it right, a great lead magnet will attract your best potential customers,  and entice them enough to exchange their email address.

Over the years I’ve created 100’s of lead magnets, but I always use this framework to evaluate my ideas to make sure they work.

When it comes to creating lead magnets that convert, you need to consider the following:

  1. What’s your focus?
  2. Are you helping them overcome a discomfort, or achieve an aspirational result?
  3. Does this solution meet an urgent need? or is it simply interesting?
  4. Are you targeting a general problem? Or making it hyper-specific and targeted to your most qualified customers??

In this video, I dive into all 4 of those questions and provide a simple framework that you can use to evaluate your lead magnet ideas and pick the one most likely to convert your ideal customer.

If you’ve got an idea for one right now, post a comment with your business / industry and the lead magnet idea.

I’ll reply with my thoughts!

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter

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