What’s your churn?
If you don’t know this number, get it.
Better yet, do you know why they’re churning?
When I was building my company Flowtown, we had a 12% monthly churn.
Not good.
That meant that after only 8.3 months we had lost ALL of the customers we had worked so hard to attract & convert?
Just so you know, that makes for a HORRIBLE business.
Your goal should be 8% PER YEAR (for B2B SaaS)!
So if you’re bleeding customers, what do you do?
It comes down to one (or all) of these 5 things to ensure that you’re doing everything you can to keep customers happy and sticking around for the long term.
Now, if you sell to VSB’s (Very Small Businesses), know that your customer’s failure rate (ie. going out of business) – #5 on my list – will definitely impact your growth.
I learned that one from Gail, the CEO of Constant Contact – the first public SaaS company EVER!
Her insights were invaluable…
… and inspired this super simple strategy that can drastically cut down your churn rate.
At the end of the video I share the key tag you should be marking your most “at risk” customers with…
… and how doing so sends a clear signal to your customer success team to step in and save the day!
Once you watch the video, leave a comment and let me know where you’re going to dive in next.
What are do you need to spend some time to help retain paying customers to help re-invest profits into your growth!
Can’t wait to hear from you.
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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.
Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter
+ Join me on FB: http://FB.com/DanMartell
+ Connect w/ me live: http://periscope.tv/danmartell
+ Tweet me: http://twitter.com/danmartell
+ Instagram awesomeness: http://instagram.com/danmartell
Are you down with SOP’s?
Some call em’ Standard Operating Procedures, I call them Playbooks.
If you’re tired of putting out fires in your business, then you’ll need them to keep your sanity.
Recently I had the privilege of having dinner w/ the Godfather of system design for entrepreneurs, Michael Gerber (author of The E-Myth / 10M copies sold).
I shared my story of how his book transformed everything for me.
At 23 I was set on starting another company for the 3rd time (the first two failed), but I was deadset on doing it differently.
Listen to the full story on my Facebook page (10m21s).
Gerber’s book, taught me a new way to think about business.
I’ve used this process to create a framework called the Business Playbook™.
The goal is to teach you how to have others complete the work in a way that’s as good, if not better than you!
Also, if you do it right, it becomes the easiest way to crosstrain anyone new on your team.
Watch the video to learn how to set this up.
#5 is the most important… it will allow you to quickly hire, train and onboard anyone to your team in a streamlined fashion.
Have you implemented systems in your business?
If so, please leave a comment and let everyone else know how it’s impacted your life.
If not, get going… read below for a tip to make this a no brainer :)
Here’s to living a bigger life and business.
To check out my Business Playbook™ Templates, click here: http://lp.danmartell.com/playbook
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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.
Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter
+ Join me on FB: http://FB.com/DanMartell
+ Connect w/ me live: http://periscope.tv/danmartell
+ Tweet me: http://twitter.com/danmartell
+ Instagram awesomeness: http://instagram.com/danmartell
When I started in business I couldn’t sell to save my life.
After two failed companies I decided to fix that.
My solution?
Driving around nights & weekends in my silver, 94’ Volkswagen Jetta listening to every sales audio book I could get my hands-on.
Some nights, I had Ziglar riding shotgun.
On other nights, it was Carnegie, Tracy or Hill.
And after dozens of books, I’ve distilled it down to 3 key areas:
I actually made a HUGE mistake calling this “101 stuff” because there’s nothing basic about it.
Without the time I invested, and the thousands of hours of selling under my belt it would’ve been hard to see the pattern.
Over the years, I’ve taught this to hundreds of people and they’ve gone on to close new deals in less than 30 minutes.
Nothing pumped me up more than to hear someone take a call and walk away with an order.
In this week’s video I break it down so that anyone can do this and get the same results.
One of the most important skills you can learn is to communicate with someone else, and quickly assess if you can help them.
To do that requires great questions.
So, what do you ask to get to a customer’s challenges or issues?
What do you ask to help move the sale forward?
One of my favourite questions is, “What would it take to make this a no-brainer for you?”
Leave your best question as a comment and if I see at least a dozen I’ll share a couple more.
See you in the comments!
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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.
Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter
+ Join me on FB: http://FB.com/DanMartell
+ Connect w/ me live: http://periscope.tv/danmartell
+ Tweet me: http://twitter.com/danmartell
+ Instagram awesomeness: http://instagram.com/danmartell
Want to learn how I manage over 100 virtual assistants to manage all my work?
Now, I know what you’re thinking:
“Why the hell do you need 100 VA’s?”
Well, the big reason is a strategy I call Staff on Demand™.
If you’ve got a team of trained VA’s ready to go with the right tools and systems, then there’s no limit or bottleneck to the potential strategies you can execute to grow your business.
Literally anything I can imagine, I can get it done.
ONLY if you have these 4 systems in place.
It all comes down to managing your Access Control List, knowing the right way to delegate, and leveraging the right tools to create frictionless communication.
Nothing great happens without a solid team.
Got questions on how to find / hire a great virtual assistant?
Leave a comment with your questions and I’ll answer them there!
Nothing beats having an army ready to go into battle for you!
Have an amazing day.
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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.
Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter
+ Join me on FB: http://FB.com/DanMartell
+ Connect w/ me live: http://periscope.tv/danmartell
+ Tweet me: http://twitter.com/danmartell
+ Instagram awesomeness: http://instagram.com/danmartell