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Growth Stacking Show with Dan Martell

Dan Martell is a Canadian serial entrepreneur and angel investor. Subscribe now and learn his best strategies to build and scale successful products and businesses. Now hit that button and start the show. It's FREE.
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Now displaying: June, 2019
Jun 17, 2019

Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2MRVMwb

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A few weeks ago, I hosted a meetup with my SaaS Academy clients in Boston (including a private sit down with the Hubspot product team).

Most of my clients are non-technical founders who noticed a gap in the marketplace and went all in to capitalize on the opportunity.

And while product management tends to be a major blind spot for most non-technical founders, this group walked away armed with the best practices from some of the world’s top SaaS companies (think Hubspot, Intercom, Dropbox).

So how do we do it?

How do we take non-technical founders from a real-life version of the shoulder-shrugging emoji wasting thousands of dollars per month coding features no one really needs

…  to becoming a lean, efficient, top-in-class product manager in a matter of weeks or months?

It comes down to the 5 product management strategies I outline in this week’s episode.

At a high level, here are the 5 strategies that will help you nail your product management process by this time next quarter:

1. Outline your vision
2. Connect customers
3. Inform backlog
4. Glue metrics
5. Secure buy-in

When it comes to “glue metrics”, nobody impresses me more than Intercom (disclaimer: proud investor).

Essentially they measure every potential product feature against something called the R.I.C.E. scorecard.

Doing so gives them a CLEAR and quantifiable “score” to prioritize their product roadmap and make stronger, more confident decisions with more buy-in from all stakeholders.

Want to know what R.I.C.E stands for?

And better yet… how to use it to rank and prioritize the laundry list of feature add-ons taunting you from your PM dashboard?

Catch the full episode here and then drop me a comment letting me know which major update you plan to develop next, and how it scores on the R.I.C.E scale.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2MRVMwb

Jun 10, 2019

Exclusive Resource: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week - http://bit.ly/31oUb4c

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I recently spoke at Traffic & Conversion in San Diego when the topic of product demos came up.

And what I realized was quite simple but profound:

Everyone has a demo problem.

I mean… ev-ery-one.

And I’m willing to bet that if you were to look at your own business right now, you’re either lacking enough demos to really make a dent in your growth…

… or you’re super overwhelmed and inundated with crappy leads that don’t even have a puncher’s chance at converting.

aka. a soul-crushing waste of time with a massive opportunity cost.

That’s what inspired me to create this week’s episode to show you how to not only get more demos on your cal… but how to get the RIGHT leads on the zoom line that have at least a 65% chance at converting.

At a high level, here’s how to book more high quality demos out of your existing traffic:

1. Pepper your CTA
2. Match the message
3. Sell the time
4. Filter your funnel
5. Warm the demo

I’d love it if you could start with the first one right away. It’s the ULTIMATE demo hack that can literally double the number of calls on your g-cal by next week.

Essentially it comes down to this:

What high-traffic pages do you have right now that aren’t “working hard enough” to turn a page visitor into a demo appointment?

We’re talking about your most highly-traffic’d entry pages as well as any major thank you pages (ie. lead magnet download, webinar sign up, etc.)

Peppering your CTA across these pages (and matching the message as I teach in step 2)… can significantly boost your appointment flow with just a few hours of work and not a single extra dollar in ad spend.

Watch the full vid here and then drop me a comment letting me know how you plan on implementing over the next week or two to get more qualified demo calls.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.


+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Resource: The Rocket Demo Builder™ – Never give a boring software demo again and close up to TWICE as many deals by this time next week - http://bit.ly/31oUb4c

Jun 3, 2019

Exclusive Resource: 5 Secrets of Silicon Valley - Discover My Silicon Valley Secrets To Skyrocket Your Business by Implementing 5 Little Changes That No One is Talking About - http://bit.ly/2Ko2uHt

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Should I exit or should I stay the course?

It’s THE single biggest question that nearly every successful founder will eventually be met with.

And after taking my coaching clients for a private sit down with Chris Savage at Wistia…

… it got us all thinking about the best ways to evaluate whether or not it’s time to exit and start fresh… or buckle in and continue down the path.

Inspired by Wistia (and many other founders I’ve had the privilege of sitting down with), this week’s episode covers the five key questions you need to ask yourself to arrive at a clear decision that feels both aligned and in the highest interest to your team members and stakeholders.

At a high level, the five questions to consider are as follows:

1. Passion or exhaustion?
2. If crushing?
3. Build it again?
4. Pivot or persevere?
5. Perfect execution?

The FIRST question you need to ask yourself is whether or not you’re still in love.

Meaning, are you still absolutely passionate about the problems you’re solving and the audience you’re solving it for? Or are you just going through the motions?

I see so many founders that pivot their way “out of love” and end up with something that while successful, just leads to exhaustion and constant curiosity around new possibilities.

As a founder and leader, your passion is your fuel.

It MUST be protected at all costs.

And if you find it waning… it might be time to start considering your next move.

Give the full episode a spin here, and then drop me a comment letting me know any major insights or points of clarity that come from it.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.


+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Resource: 5 Secrets of Silicon Valley - Discover My Silicon Valley Secrets To Skyrocket Your Business by Implementing 5 Little Changes That No One is Talking About - http://bit.ly/2Ko2uHt

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