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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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SaaS Growth Stacking - with Dan Martell
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Now displaying: April, 2020
Apr 27, 2020

Exclusive Download: The Business Playbook Templates – Easily create a business playbook to free up time, deliver consistent work and train your team - https://bit.ly/2VFB4BR

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Over 10 years ago, I nearly had a breakdown that cost me my engagement to my fiancée.

So, what happened? 

I was working waaaaay too much. I was afraid that if I didn’t pull 70 – 80+ hour weeks, my business would come crashing down.

In reality, I sucked at hiring people.

That’s all it was.

I didn’t know how to assess my business and identify the areas that needed the most support, areas that I could hire people to fill.

But once I eventually learned that skill? It turned everything around.

I cannot emphasize this enough:

If you want to grow your business, learn how to hire your way out of problems.

You won’t grow if you can’t get this right.

I’ve got a video for you on exactly how to find the next person you NEED to hire in your business.

This is my original take on the problem, backed by my own experiences, studies and observations from my high-level coaching clients.

Pay attention to these 5 in the video:

1. Time Study ← It’ll help with more than just hiring
2. Hire An Assistant
3. One Thing
4. Avoid Pain
5. Value & Energy

I’ve encountered businesses that keep hiring new people… but fail to fix their biggest problems.

Every time you hire someone new, it should be based on a thorough assessment.

You need to hire the people that make a difference, and not those that won’t.

I regularly meet with a group of high-level software founders. Everyone in the group is running a $10M+ ARR business. Big companies… with big problems.

Their ability to identify a bottleneck in business and quickly fill it can cost them millions. 

As a group, this is one of the strategies that we focus on most.

If you’re not at $10 million a year, don’t panic – that’s the point of this video, to bring those high-level insights to you.

Check it out here and drop me a comment letting me know:

Who would you hire next? And why?

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: The Business Playbook Templates – Easily create a business playbook to free up time, deliver consistent work and train your team - https://bit.ly/2VFB4BR

Apr 20, 2020

Exclusive Download: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - https://bit.ly/2VBLWPW

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Alright…

Time to let the cat out of the bag:

I’m a huge Elon Musk fan. Not because he’s in the limelight most weeks, but because of how he thinks about business.

Elon thinks laterally

He comes at business problems from obscure angles and I think that’s the secret behind his genius.

If you could apply even one-tenth of his innovation to your business, you’ll leave your competition in the dust and future-proof your growth.

That’s what I want to give you in this week’s video.

I’ve read almost everything that has ever been published on Elon just to extract the valuable business lessons that I can coach my clients with.

Now I’ve distilled it down to 5 major components of Elon’s business mastery. 

These are the things you can use in your strategic thinking, planning and behavior in business. Here we go:

Vector Alignment 
First Principles ← You need this. Really, we all do.
Build the Machine
Hire The Best
Market-Driven Innovation

Do you remember those lateral thinking games? For some strange reason, they were popular in the late 90s. 

It was usually a puzzle, riddle or problem that you could only solve if you abandoned a traditional approach to logic and thought outside of the box.

That’s what Elon does.

He’s easily one of the most innovative minds of our time and there’s so much we can learn from him that applies to business.

I was fortunate enough to meet Elon only briefly when I was catching up with one of my early mentors, Bill. 

(If you’ve heard Elon’s famous quote: “Being an entrepreneur is like chewing glass and staring into the abyss”… he actually got that from Bill!)

Beyond that, I’ve just found his mind to be fascinating and I hope this video inspires you too.

Anything else to add to my 5 points? Drop a comment on the video and let me know.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell


Exclusive Download: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - https://bit.ly/2VBLWPW

Apr 13, 2020

Exclusive Download: Top Books For Transforming The Entrepreneur’s Life – Carefully Curated List From Over 1000+ Books and Almost 20 Years of Reading - https://bit.ly/2wAt4Zn

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When I was 26 years old, my company Spheric was growing steadily. 

We were doing about $2.5 million in annual recurring revenue (ARR), with about 16 employees.

But… I felt suffocated.

I was struggling to cope with the daily challenges that came with business, so I reached out to a mentor for help. 

The first thing he did? He asked about my routines.

What was I doing every day? Every week? Every month?

I hadn’t really thought about it. I just worked as hard as I could.

But he opened my eyes to my habits and I began to experiment with optimizing my daily routines.

Whoa… What a difference it made!

I began to restructure and create a balanced and healthy life that could sustain the high demands of the work I was doing.

Since then, I’ve had the privilege of hanging out with 100’s of other millionaires and I discovered that we all have similar morning routines.

I’d even say that if you want to live a bigger life and have more success… start by changing your mornings.

Here’s my routine, why I do it this way, and how it helps me perform better. You’re welcome to borrow it.

I’m serious about this. If you make these changes starting today, your life will change for the better. It’s impossible not to.

These are the 8 that I insist upon:

1. Drink
2. Meditate
3. Affirmations (you’ll feel strange at first but it works)
4. Goals
5. Gratitude
6. Visualize
7. Read
8. Move

If I had a poor morning routine, I don’t think I’d be able to do what I do.

You just can’t tackle daily business problems without a clear mind. It’s all about giving yourself the opportunity to be your best.

Work with yourself, not against yourself.

I swear, morning routines are so important that it’s a hot topic amongst millionaires. We read books about this stuff. For good reason.

You can steal my morning routine, I don’t mind.

The key is to have one.

If you want more examples and some great books on the topic written by millionaires checkout:

1. Morning Miracle by Hal Elrod
2. 5AM Club by Robin Sharma
3. The Compound Effect by Darren Hardy

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell


Exclusive Download: Top Books For Transforming The Entrepreneur’s Life – Carefully Curated List From Over 1000+ Books and Almost 20 Years of Reading - https://bit.ly/2wAt4Zn

Apr 6, 2020

Exclusive Download: Trial Converter Campaign™ – Never lose trial customers & learn how to activate them as revenue generating clients for your business - https://bit.ly/3bXQOW6

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Does your product have a hook?

I mean, value hook

The hook is when someone can see exactly who your product is for and why it’s valuable. These product hooks get stuck in your customer’s minds like a jingle to a catchy song. 

It’s what makes them say “Oh, I get it”

But the way you make (or sharpen) your hook is called positioning.

Positioning is the message you take to market, how you describe what you do, and what you front-load and communicate FIRST so people can understand the value of your product.

Even the best SaaS product can fail to scale if you don’t nail your positioning.

When I launched Clarity.fm, I wasn’t clear about our positioning at all. We created a call system but we didn’t know our hook.

Until I spoke to Omar.

Omar was a customer of Clarity.fm that spent $9000 in a single day. I got him on the phone to ask why… and he immediately described how our product was perfect for him.

He was a growth-minded entrepreneur who would prefer to spend thousands of dollars to speak directly with experts that could solve his problem than to travel to conferences in the hopes of meeting them.

Boom.

That was our hook.

We rebranded Clarity.fm for entrepreneurs seeking business advice from experts and our growth tripled.

Same call technology, same SaaS… but new positioning. 

Finally, we had a hook. And everything changed.

If your SaaS isn’t growing as fast as you want it to, you’ve got to go back to basics and get your positioning right. 

I’ve recorded a video with the 6 components to consider when positioning your product. Take the time to watch it. This is the strategy that makes massive growth possible.

This video is inspired by April Dunford’s amazing book Obviously Awesome, where she presents these 6 components:

1. Competitive Alternatives
2. Unique Attributes
3. Value
4. Target Market Characteristics
5. Market Category
6. Relevant Trends

It’s an awesome book (see what I did there?), and I highly recommend it. 

It wasn’t specifically written for SaaS founders which is why I made this video.

But that’s what I love about business strategyIt transcends product formats.

Whether you are selling physical products, services or web-based software, a product will always sell better if you have a great hook.

Enjoy the video, and drop me a comment below if you find it resonates with you.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell


Exclusive Download: Trial Converter Campaign™ – Never lose trial customers & learn how to activate them as revenue generating clients for your business - https://bit.ly/3bXQOW6

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