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Growth Stacking Show with Dan Martell

Dan Martell is a Canadian serial entrepreneur and angel investor. Subscribe now and learn his best strategies to build and scale successful products and businesses. Now hit that button and start the show. It's FREE.
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Jul 13, 2020

Exclusive Download: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - https://bit.ly/2ZqX85n

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Alright, fine. 

I’ll go on record and say it.

There is a huge difference between marketers who call themselves Growth Hackers… and those who actually know the SCIENCE of it.

Using the term ‘Growth Hacker’ in your LinkedIn bio doesn’t matter. It never did.

All that matters are the actual numbers.

In 2008 when I moved to San Francisco I met Sean Ellis, the guy that came up with the term ‘Growth Hacker’.

Sean is the CEO of GrowthHackers, author of Hacking Growth and he popularized the term. I have huge respect for him.

But let’s be real: growth hacking is a fancy name for metrics-based-marketing (that’s what we use to call it pre-2008). 

Rather than traditional (and often outdated) marketing methods, it’s about granular metrics that allow you to measure funnels, flows, messaging, and your product-market fit in order to improve the virality of your marketing.

Done right, it means a tidal wave of attention and… sales.

For 20 years I’ve been analyzing and testing methods for explosive viral growth in business and I’ve made friends with lots of marketers that were doing this even before me.

What I want to share in today’s video are the specific tactics, strategies, and insights I’ve taken away from my own experiences and from being around some of the smartest marketers in the world.

Ready?

If I take everything I’ve learned about growth hacking and squeeze it into 5 high-level points, this is what you get:

1. Innovate (gotta get your fundamentals right)
2. Tooling and APIs
3. Work Backwards (the 3 Fs)
4. Copywriting
5. ABT (Always Be Testing)

I love marketing.

Don’t get me wrong… I’m a product guy, developer, and a technical founder.

But smart marketing allowed me to grow my 5 tech businesses, and successfully exit 3 of them.

If your attitude is “leave the marketing to the marketers”, I’d encourage you to challenge that idea. 

If you create a culture around growth hacking in your business, you might find that scaling rapidly is just a few innovative ideas away.

Where do you start? With this week’s video.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - https://bit.ly/2ZqX85n

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