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SaaS Growth Stacking - with Dan Martell

How do you end up in rehab for 11 months, discover computer programming, then build 5 tech startups, selling 3 and raising money for the last 2 in 15 years? Tune in each week and Dan Martell will teach you: How he got invited to spend a week with Richard Branson. How he ended up raising money from Mark Cuban. How to hack your productivity. How to focus your marketing efforts. How to get your big dreams funded. How to build, scale and sell your technology company without giving away the control to investors and financial stakeholders. The 3 disempowering “pick me, pick me” mentality that plagues startup founders.. and what you can do to avoid it and fund your startup. Tune in each week and get Dan’s deep-in-the-trenches experience as a father, serial entrepreneur, and investor. Do you want to fund, start, scale and sell your business? That’s the only question that matters here. If the answer is “yes”, then hit the SUBSCRIBE button and let’s make it happen.
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Jul 13, 2020

Exclusive Download: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - https://bit.ly/2ZqX85n

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Alright, fine. 

I’ll go on record and say it.

There is a huge difference between marketers who call themselves Growth Hackers… and those who actually know the SCIENCE of it.

Using the term ‘Growth Hacker’ in your LinkedIn bio doesn’t matter. It never did.

All that matters are the actual numbers.

In 2008 when I moved to San Francisco I met Sean Ellis, the guy that came up with the term ‘Growth Hacker’.

Sean is the CEO of GrowthHackers, author of Hacking Growth and he popularized the term. I have huge respect for him.

But let’s be real: growth hacking is a fancy name for metrics-based-marketing (that’s what we use to call it pre-2008). 

Rather than traditional (and often outdated) marketing methods, it’s about granular metrics that allow you to measure funnels, flows, messaging, and your product-market fit in order to improve the virality of your marketing.

Done right, it means a tidal wave of attention and… sales.

For 20 years I’ve been analyzing and testing methods for explosive viral growth in business and I’ve made friends with lots of marketers that were doing this even before me.

What I want to share in today’s video are the specific tactics, strategies, and insights I’ve taken away from my own experiences and from being around some of the smartest marketers in the world.

Ready?

If I take everything I’ve learned about growth hacking and squeeze it into 5 high-level points, this is what you get:

1. Innovate (gotta get your fundamentals right)
2. Tooling and APIs
3. Work Backwards (the 3 Fs)
4. Copywriting
5. ABT (Always Be Testing)

I love marketing.

Don’t get me wrong… I’m a product guy, developer, and a technical founder.

But smart marketing allowed me to grow my 5 tech businesses, and successfully exit 3 of them.

If your attitude is “leave the marketing to the marketers”, I’d encourage you to challenge that idea. 

If you create a culture around growth hacking in your business, you might find that scaling rapidly is just a few innovative ideas away.

Where do you start? With this week’s video.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - https://bit.ly/2ZqX85n

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