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The Martell Method w/ Dan Martell

Feeling stuck in your business or on the edge of explosive growth but don’t know how to break through? Join Dan Martell as he shares the methods he used to transform his life and business from rehab at 17 to building a $100M empire, becoming a bestselling author and a world-class executive coach. In each episode, Dan dives into the mindset shifts, health strategies, and business tactics that’ll get you to your goals without burning out. And he covers it all through storytelling, raw vulnerability, and simple frameworks that you can apply immediately. Subscribe to transform your challenges into opportunities and become the best version of yourself. Get Dan’s Book (Buy Back Your Time): https://bit.ly/3pCTG78 Subscribe to The Newsletter: https://bit.ly/3W2tjp2 A 5 minute weekly email to upgrade your identity, get in the best shape of your life, and build a business you don't grow to hate. IG: https://instagram.com/danmartell X: https://x.com/danmartell
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Nov 5, 2018

Exclusive Resource: Idea to Exit Mini-Course™ - Learn How To Build Product Without Spending Money & True Customer Validation - http://bit.ly/2F3w2J8

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Want to know the quickest way to kill your company and team morale?

It’s super easy.

Invest tens of thousands of dollars and man hours in building your software, only to find out after the fact that your market couldn’t care less.

Done.

Now you can happily go back to whatever world you just left behind.

On the flipside, if you want to launch your startup the smart way by pre-selling your product BEFORE you build it…

…  I shot this new episode outlining the 4 steps I’ve used to successfully validate and pre-sell my product before ever writing a single line of code.

Even if you’re already familiar with methodologies such as the Lean Startup, I highly recommend giving this one a watch as there are some key distinctions that make your product even faster (and more profitable) to validate.

At a high level, the 4 steps for pre-selling your SaaS product are:

1. Define early adopters
2. Ask for advice
3. Validate pain and solution
4. MEVO (instead of MVP)

Whatever you do, pay special attention to MEVO.

Pretty much everyone in the startup world is familiar with the concept of “minimum viable product”.  

Unfortunately, there are few concepts more DANGEROUS to startup founders. When it comes down to it, an MVP still includes building “something” before you’ve fully validated it with early adopters.

As many only discover after the fact, this ‘building’ phase can spiral out of control and still leave you with an expensive piece of software that nobody wants.

Instead, I’d love for you to adopt the MEVO strategy which will allow you to collect capital upfront (while validating your offer) before you invest cash into building it.

Learn more about the MEVO in this week’s video, and then let me know of any tricks from the trenches that you’ve used to validate your own product.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Resource: Idea to Exit Mini-Course™ - Learn How To Build Product Without Spending Money & True Customer Validation - http://bit.ly/2F3w2J8

 

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