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The Martell Method w/ Dan Martell

Feeling stuck in your business or on the edge of explosive growth but don’t know how to break through? Join Dan Martell as he shares the methods he used to transform his life and business from rehab at 17 to building a $100M empire, becoming a bestselling author and a world-class executive coach. In each episode, Dan dives into the mindset shifts, health strategies, and business tactics that’ll get you to your goals without burning out. And he covers it all through storytelling, raw vulnerability, and simple frameworks that you can apply immediately. Subscribe to transform your challenges into opportunities and become the best version of yourself. Get Dan’s Book (Buy Back Your Time): https://bit.ly/3pCTG78 Subscribe to The Newsletter: https://bit.ly/3W2tjp2 A 5 minute weekly email to upgrade your identity, get in the best shape of your life, and build a business you don't grow to hate. IG: https://instagram.com/danmartell X: https://x.com/danmartell
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Nov 20, 2017

Facebook looks at daily active users.

Airbnb.com uses bookings.

At Clarity – my previous company – we obsessed over completed calls.

These are called North Star Metrics.

It’s a clear metric that your growth team focuses on to move the needle.

The key is that it captures the value created for your customers, and allows everyone on the team – and really the company – to drive this forward.

But how do you come up with the right ideas to move this number?

How do you prioritize the right metric to get your growth engine revving?

That’s what I teach you in this week’s video.

It comes down to a simple 4 part process that I was taught from one of my mentors Sean Ellis.

Once you’ve defined a solid North Star Metric (NSM), then you need to come up with actionable ideas and strategies that are going to move that number higher.

Here’s how.

  1. Ideation around ideas that are either research, or optimizations
  2. Prioritize using ICE: Impact, Confidence, Easy
  3. Test using Dev Sprints
  4. Report adding to a Knowledge Base

I go much DEEPER into this process in this week’s video

… as well as some common challenges that my SaaS Academy clients constantly run into.

(confusing product with growth is a BIG one that absolutely destroys momentum)

If after watching you have any questions about how to define your North Star Metric or the best way to structure your teams to move them forward, leave a comment below the video and I’ll respond there.

Here’s to your growth!

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

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